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IMAGE RESOLUTION INFORMATION
Resolution is the measurement of how many dots/pixels fit into one inch.
This may seem like boring technical information but it extremely important that it is understood and followed when providing images to be used in your Flyers, Posters, Brochures, Exhibition Panels etc.
The higher resolution image you provide, the sharper the image will be. Most Print Houses recommend a minimum resolution of 300 dpi (dots per inch) for crisp, clear results. Lower resolution images appear fuzzy, jagged and blurry.
See below for a visual example of acceptable and unacceptable resolution.
This may seem like boring technical information but it extremely important that it is understood and followed when providing images to be used in your Flyers, Posters, Brochures, Exhibition Panels etc.
The higher resolution image you provide, the sharper the image will be. Most Print Houses recommend a minimum resolution of 300 dpi (dots per inch) for crisp, clear results. Lower resolution images appear fuzzy, jagged and blurry.
See below for a visual example of acceptable and unacceptable resolution.
Resolution rules:
> Images should be 300 dpi (dots per inch) at the final size in the layout.
> Images which include text should be 400 dpi at the final size in the layout.
> Resolution and image size are inversely proportional to each other. Enlarge an image, the resolution decreases; reduce an image, the resolution increases. Example: a 2 x 2" image at 300 dpi (acceptable) enlarged to 4 x 4" has a new resolution of 150 dpi (unacceptable).
> Low resolution images print fuzzy, jagged and blurry.
> The settings used during the original "capture" of an image (ie: scanning, digital camera, etc) determine its base resolution. Resolution can only be improved by decreasing the image size, or by recapturing the image at a higher quality setting.
> Recommended minimum resolution for printing is 300 dpi; computer monitors generally have a display setting of 72 dpi.
Chameleon Design will indicate if some of your images have low resolution, they may look OK on your monitor but if too low res they will not give a high quality print when you send your designed artwork to the printer, basically rendering your artwork as useless. Chameleon Design prides itself in providing high quality graphics and therefore will not use images that are lower than the standard specifications.
Things to avoid:
> Web images are predominately low resolution (72-96 dpi) GIF or JPEG files. This resolution is good for quick transmission over the internet, but is not acceptable for use in printing.
Chameleon Design advises that you DO NOT save images or graphics from a website to use in your print project! (purchasing high resolution stock images from somewhere like istock is fine)
> Upsampling is when a low resolution image is saved to a higher resolution with no changes in dimensions. Upsampling adds more pixels/dots per inch (dpi), but creates blurry images, ugly blocks of colour, and high contrast in images. The only way resolution can be improved is by decreasing the image size, or by recapturing the image at a higher quality setting.
Chameleon Design advises against upsampling as you still will not have a good image, either capture a new image at a higher quality setting on your digital camera or commission a professional photographer to capture your images for you.
> Images should be 300 dpi (dots per inch) at the final size in the layout.
> Images which include text should be 400 dpi at the final size in the layout.
> Resolution and image size are inversely proportional to each other. Enlarge an image, the resolution decreases; reduce an image, the resolution increases. Example: a 2 x 2" image at 300 dpi (acceptable) enlarged to 4 x 4" has a new resolution of 150 dpi (unacceptable).
> Low resolution images print fuzzy, jagged and blurry.
> The settings used during the original "capture" of an image (ie: scanning, digital camera, etc) determine its base resolution. Resolution can only be improved by decreasing the image size, or by recapturing the image at a higher quality setting.
> Recommended minimum resolution for printing is 300 dpi; computer monitors generally have a display setting of 72 dpi.
Chameleon Design will indicate if some of your images have low resolution, they may look OK on your monitor but if too low res they will not give a high quality print when you send your designed artwork to the printer, basically rendering your artwork as useless. Chameleon Design prides itself in providing high quality graphics and therefore will not use images that are lower than the standard specifications.
Things to avoid:
> Web images are predominately low resolution (72-96 dpi) GIF or JPEG files. This resolution is good for quick transmission over the internet, but is not acceptable for use in printing.
Chameleon Design advises that you DO NOT save images or graphics from a website to use in your print project! (purchasing high resolution stock images from somewhere like istock is fine)
> Upsampling is when a low resolution image is saved to a higher resolution with no changes in dimensions. Upsampling adds more pixels/dots per inch (dpi), but creates blurry images, ugly blocks of colour, and high contrast in images. The only way resolution can be improved is by decreasing the image size, or by recapturing the image at a higher quality setting.
Chameleon Design advises against upsampling as you still will not have a good image, either capture a new image at a higher quality setting on your digital camera or commission a professional photographer to capture your images for you.